PAY PER CLICK (PPC)

What is PPC?

If your website does not come up prominently on the first page, you’re losing business to your competition.

PPC is a form of online advertising where you, as an advertiser, only pay when a web user clicks on your ads placed on Web sites including Search Engines.

This model can also be explained as one where you’re charged each time your advertisement is clicked, and as a result, a way of purchasing traffic to your website.

What is PPC?

If your website does not come up prominently on the first page, you’re losing business to your competition.

PPC is a form of online advertising where you, as an advertiser, only pay when a web user clicks on your ads placed on Web sites including Search Engines.

This model can also be explained as one where you’re charged each time your advertisement is clicked, and as a result, a way of purchasing traffic to your website.

How does PPC Work?

PPC works like an auction where various advertisers place their bids on certain keywords, queries or phrases which web users/visitors type in search boxes in search for information, goods, or services.

When a user enters the keyword/phrase, and it matches or correlates with the advertiser’s keyword, the PPC advert will be triggered and displayed.

On normal websites, PPC ads on are displayed at locations specified by the website, but on Google, they’re placed in the top 4 places above the organic results and at the bottom of the search results just before the related searches.

Google Adwords allows you to reach potential customers when they search on a targeted keyword in real time and show your ad at the right time.

How does PPC Work?

PPC works like an auction where various advertisers place their bids on certain keywords, queries or phrases which web users/visitors type in search boxes in search for information, goods, or services.

When a user enters the keyword/phrase, and it matches or correlates with the advertiser’s keyword, the PPC advert will be triggered and displayed.

On normal websites, PPC ads on are displayed at locations specified by the website, but on Google, they’re placed in the top 4 places above the organic results and at the bottom of the search results just before the related searches.

Google Adwords allows you to reach potential customers when they search on a targeted keyword in real time and show your ad at the right time.

Why should you use PPC for your business?

Exposure/Visibility – The main advantage of PPC is the ability to appear in hundreds or even thousands of phrases at the top of Google’s search results page while meeting a predetermined budget, no matter how limited it is.

Unlike organic promotion that takes several months, a paid Ad can cost up to fifteen minutes into the air. After all, time, as everyone knows, is money.

Better ROI – PPC gives you a higher conversion rate which yields more results.

Each visit to your website means you’ve actually attracted a user interested in your keyword or service of the ad. With PPC, you can outbid competitors with higher budgets and get noticed faster.

Small budget, no problem – You don’t need to have a huge budget to run a PPC campaign.

You can actually start one with less than $10.

This also helps you to know how well your ad is performing and if you need to make adjustments or optimize it.

Starting little is a good idea.

Cost effective – You only pay when your ads are clicked.

With this, you don’t have to worry about your budget being wasted as you are only charged when a user clicks your Ad.

No upfront fees – This is budget-friendly as don’t pay ahead.

So for example, if you’re using Google, you only pay Google when a user visits your website by clicking on your PPC ad from them.

Ads Control – You have control over how and when your ad is displayed based on demography.

You can filter your ad delivery based on keywords, age, geographical location, gender, or time of visit.

Why should you use PPC for your business?

Exposure/Visibility – The main advantage of PPC is the ability to appear in hundreds or even thousands of phrases at the top of Google’s search results page while meeting a predetermined budget, no matter how limited it is.

Unlike organic promotion that takes several months, a paid Ad can cost up to fifteen minutes into the air. After all, time, as everyone knows, is money.

Better ROI – PPC gives you a higher conversion rate which yields more results.

Each visit to your website means you’ve actually attracted a user interested in your keyword or service of the ad. With PPC, you can outbid competitors with higher budgets and get noticed faster.

Small budget, no problem – You don’t need to have a huge budget to run a PPC campaign.

You can actually start one with less than $10.

This also helps you to know how well your ad is performing and if you need to make adjustments or optimize it.

Starting little is a good idea.

Cost effective – You only pay when your ads are clicked.

With this, you don’t have to worry about your budget being wasted as you are only charged when a user clicks your Ad.

No upfront fees – This is budget-friendly as don’t pay ahead.

So for example, if you’re using Google, you only pay Google when a user visits your website by clicking on your PPC ad from them.

Ads Control – You have control over how and when your ad is displayed based on demography.

You can filter your ad delivery based on keywords, age, geographical location, gender, or time of visit.

Why Choose Us?

Running and implementing PPC campaigns require experience and also experts in the advertising industry.

At Global Quality Marketing, we are focused on giving you maximum ROI.

We have 6 years experience in PPC management, optimization, insights, and audit.
Our team is made up of Qualified Google Adwords and Bing experts. We will work with you to create, monitor, and improve your PPC campaigns to ensure maximum returns.
Each customer receives personal service with a marketing plan built specifically for his business needs.
And most importantly, we get the best results for our clients because we love what we do!

Keyword & Audience Research – We research your industry and use a wide range of demography to discover your audience and determine what they want using the effective keywords and phrases.

Optimization – Healthy campaign management involves entering and making changes on an almost daily level to maintain high ad positions.

We study and optimize your PPC Campaigns, CPC (cost per click) and bid performance.

This can only be done efficiently by experts, and our team has just the right tools and experience to track, work out, and implement the best tweaks to make every penny count and also keep you ahead and on par with your competitors.

Insights and Audit – Our experts will analyze your PPC Campaigns performance and find ways to improve with intelligent insights.

More Clicks, Less Spending – The more the person who builds the campaign has experience in the field, the better the results.

Minimize spending and get the most out of your campaigns.

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